Survey Says: Despite Yahoo Ban, Most Tech Companies Support Work-From-Home for Employees

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Last week, a fierce debate erupted over a range of social networks and in the media about a story we posted on Yahoo CEO Marissa Mayer’s new decree that employees at the Silicon Valley Internet company would no longer be able to work from home.

In a sometimes awkwardly worded internal memo I posted from Yahoo HR head Jackie Reses, the company rolled out the new rule — pushed through by Mayer — which requires that Yahoo employees who work remotely relocate to company facilities by June 1.

“Speed and quality are often sacrificed when we work from home,” read the memo to employees. “We need to be one Yahoo!, and that starts with physically being together.”

The goal of Mayer to cure what ails Yahoo: Reviving a moribund and enervated workforce that has struggled to innovate and excel over many years. One of the many problems has been the liberal use of work-from-home policies that have been woefully mismanaged to create a culture that is simply not energized.

But, unless I am reading the memo wrong, the ban is not just limited to those who have arrangements to work from home full time — which number in the hundreds — but also employees who take one or two days a week at home.

Top sources told me that Mayer has been particularly irked about Yahoo parking lots that are slow to fill in the morning and quick to empty by 5 pm — which is atypical at other tech companies such as Google. (Mayer was a longtime exec at the search giant.)

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At first, she tried to change culture in ways that rained down tasty perks on employees — such as free food and smartphones. Mayer has also been practical, instituting please-be-here Friday afternoon FYI weekly meetings and stricter performance reviews.

But she is now inevitably doling out more unpleasant medicine to the troops, starting with the banning of work from home, which has caused a big ruckus both internally and externally.

Some inside the company are clearly appalled, especially since it might more severely impact working mothers.

“When a working mother is standing behind this, you know we are a long way from a culture that will honor the thankless sacrifices that women too often make,” read one email I got from an internal source, referring to the recent birth of Mayer’s baby.

Many others at Yahoo’s Sunnyvale, Calif., HQ pointed to the nursery Mayer had built — for which she paid personally — next to her office as a perk others at Yahoo do not get.

“I wonder what would happen if my wife brought our kids and nanny to work and set em up in the cube next door?” joked a husband of another employee who will be losing her work-from-home privileges.

Yahoo employees, as far as I can see from its company careers page, offers the typical Dependent Day Care Flexible Spending Account, where staff can pay “dependent care expenses, such as day care or after-school care, with pre-tax dollars.”

While it is fair to raise the issue of how employees will cope given the sudden change in HR policy, others also think that limiting work at home is a good idea because it galvanizes culture and creates a spirit of collaboration that has been missing at Yahoo for far too long.

“Marissa is doing what good leaders do,” wrote one person on Twitter. “Making sure her Yahoo team is communicating & working TOGETHER.”

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That is actually a sentiment expressed by Google CFO Patrick Pichette at a recent talk in Australia, when asked about telecommuting at Google:

“The surprising question we get is: ‘How many people telecommute at Google?’ And our answer is: ‘As few as possible’ … There is something magical about sharing meals. There is something magical about spending the time together, about noodling on ideas, about asking at the computer ‘What do you think of this?’ These are [the] magical moments that we think at Google are immensely important in the development of your company, of your own personal development and [of] building much stronger communities.”

That said, officially, many Googlers are allowed and even encouraged to work at home. The company told me when asked about work-from-home policies: “We do not have a formal policy and leave Googlers to use good judgment.”

It is the same for Facebook, which confirmed a “policy to provide flexibility as work permits.” In fact, one exec at the social network giant noted to me that its entire camera app was built from an engineer’s garage, with the group staying away from the office as long as they wanted to build it from home.

Business networking site LinkedIn also said it had “no formal policy at present,” but noted that many employees work from home full-time and part-time as the situation warrants and in consultation with managers.

It goes on and on like that throughout the tech scene, part of an ethos of letting tech talent make its own rules — from what they wear to when and where they work — that is deeply ingrained in the culture.

A Hewlett-Packard spokesperson said of the tech giant: “We do not ban [work from home] and many HP people do it … it is not at all an issue at HP and hasn’t been for years. Some folks have a regular schedule, while others can do it from time to time with the okay of their supervisors.”

An AOL spokesperson said the company doesn’t ban work from home.

A Netflix spokesperson referenced a well-known premium video company’s job deck, which stressed a “freedom and responsibility culture” and notes, “We don’t measure people by how many hours they work or how much they are in the office. We do care about accomplishing great work.”

A Cisco spokesperson said the networking company allows it, but it has to be approved by a direct manager: “It is certainly utilized by those employees who earn it. And, of course, with our collaborative suite of technologies like Webex (with video) and telepresence it is the next best thing to being there in person.”

A Microsoft spokesman said that the software company “offers flexible work schedules for all employees.”

Perhaps one of the best companies for a long time in the telecommuting space has been IBM. From its corporate Web page, also touting the environmental benefits:

“IBM was one of the first global companies to pioneer programs to reduce employee commuting. It has sustained these programs for nearly two decades. Two key aspects are its (a) work-at-home program and (b) mobile employees program. Today, more than 128,000 (29 percent) of employees globally participate in one of these programs. In 2011, in just the U.S. alone, IBM’s work-at-home program conserved approximately 6.4 million gallons of fuel and avoided more than 50,000 metric tons of CO2 emissions.”

Startups are much the same.

Said an Airbnb spokesperson of the online housing rentals site: “It’s a flexible policy and managers determine what’s appropriate on a case-by-case basis.”

At location startup Foursquare, a spokesperson said, “Our policy is to allow for ‘flexible work hours’ — and that applies to both the hours you work, and where you work from. While we don’t have any dedicated remote employees, our folks do work from home on occasion and we’re fine with that.”

Private social networking company Path is much the same, according to a spokesperson: “Path has a work-from-home policy. The manager and employee work out the details together.”

The only company I queried that did not respond immediately is Apple, which has been known for a long time to have much tighter rules with its employees. I will update when I hear from the company.

I also have emails in to Amazon and Twitter, both of which are already known for flexible working policies.

But, overall, Mayer is forging new ground with her work-from-home ban. Whether that is enough to turbocharge the Yahoo culture is anybody’s guess.

CircleCI Raises $1.5M to Help Developers Push Code

CircleCI, a small startup that helps Web applications like Kickstarter, Stripe and Tapjoy rapidly test and deploy code (called “continuous integration,” or CI) has raised $1.5 million. The service connects to GitHub and ties into the growing trend of developer services. Investors include Lean Startup dude Eric Ries, Heroku co-founder James Lindenbaum, Baseline Ventures and Harrison Metal.

ISPs launch Six Strikes program today, aims to educate and punish pirates

Six Strikes

In a bid to curb piracy, various ISPs are said to be launching their version of the Six Strikes program sometime this week. The ISPs in question are the big boys, including Verizon, AT&T, Comcast, Time Warner, and Cablevision. According to reports, each ISP will be launching its own version of the program at different times this week, with Comcast set to go first sometime today.

Known as the Copyright Alert System (CAS), the program is also referred to as the Six Strikes program due to its graduated response system. Though the graduated steps aren’t entirely clear just yet — and can differ between ISPs — each step becomes more severe, with the lower-tier responses being warnings, and the higher-tier responses being anything from having to watch an “educational” video to throttling bandwidth.

The new program comes with a revamped website, featuring a new video (set to smooth elevator music) that explains the process, seen below.

Seeing as how the video is on YouTube, and it supports a program that many argue infringes on the rights of internet users (or at least, would be a pain to deal with), we wouldn’t be surprised if someone hits the video with a bogus DMCA takedown. To some, it would be delicious irony.

Back in January, Verizon’s Six Strikes policy reportedly leaked, and detailed a process that begins as simple warnings in the form of emails and automated voicemail messages. The third and fourth infringements will result in the user’s browser being redirected to a site that forces them to watch an educational video about copyright infringement, then click on a popup that acknowledges they watched the video. The fifth infringement results in a bandwidth throttle, and the sixth could result in direct legal action.

As mentioned before, not every ISP has to take the same route, but it’s likely the plans will be similar to the above steps. We don’t condone piracy, but any kind of punishment system that can be mistaken (for example, because someone used your ISP without your knowledge) isn’t the most ideal kind of system. The only thing we can really do, though, is wait and see if the CAS causes more trouble problems than it intends to fix.

Asus Padfone Infinity pairs 5-inch and 10-inch 1080p displays

Asus Padfone Infinity

Asus has taken the wraps off its latest phone-tablet hybrid, the Padfone Infinity. It’s easily the company’s most ambitious tandem to date: both the 5-inch phone and 10-inch tablet feature full 1080p HD displays, for a PPI count of 441 on the phone and 218 on the tablet.

Like the Padfone 2, there’s a quad-core processor under the hood. Once again, Asus has opted for a Qualcomm chip. It’s a Snapdragon 600 with Adreno 320 graphics clocked at 1.7GHz, and it should provide a substantial performance boost over the last-generation model despite only being clocked 200MHz faster. As you’d expect from a premium Android smartphone in 2013, the Padfone Infinity also has 2GB of RAM.

The base model includes 32GB of internal storage and a 64GB model is also available. Other items rounding out the spec sheet include a 13-megapixel rear-facing camera, 2MP webcam, Wi-Fi and Bluetooth 4.0 support, as well as GPS and GLONASS. The phone features a generous 2400mAh battery that’s rated for about 19 hours of use — while the additional pack inside the tablet dock more than doubles that run time. Just about every wireless network under the sun is supported (including HSPA+ and LTE), but you’ll need to have a shiny, new nano-SIM in your possession to use the Padfone Infinity.

Padfone Infinity

While the new model shows that Asus is ready and willing to push the concept of dockable phone-tablet hybrids forward, it also shows that the company is enamored with the designs of one of its competitors. That black slab with gently-rounded corners and a band of brushed aluminum looks an awful lot like it was “inspired by” the iPhone.

Now read: Samsung sets the Galaxy S4 reveal date as March 14

Apple Runs New ‘Hollywood’ iPad Spot During the Oscars

Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple’s two prior ads, ‘Alive’ and ‘Together’.

They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The ‘Hollywood’ ad for tonight uses ‘Lights’, ‘Camera’, and ‘Action’.

Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Documentary Partially Shot on iPhone Wins Oscar [iOS Blog]

“Searching for Sugar Man” won an Academy Award for Best Documentary Feature tonight at the 85th annual Academy Awards, making it the first time a film that was partially shot with an iPhone has won the prestigious award.

Director Malik Bendjelloul said that he had run out of money while making the movie and had to film his remaining shots with his iPhone and the 8mm Vintage Camera app. The iPhone and app’s performance were so impressive to Bendjelloul that he re-shot footage playing on his laptop screen with the app.

This isn’t the first time directors have used iPhones to shoot films, but it’s an important milestone that shows that footage shot with phones and apps are good enough to be recognized at the highest level and not distract from the overall quality of the film.

The 8mm Vintage Camera app is available in the App Store for $1.99. [Direct Link]

Iterations: Inception, Courtesy of Public Relations

Editor’s Note: Semil Shah is a contributor to TechCrunch. You can follow him on Twitter at @semil.

“FOR every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations.

In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today. And, in our insular world of technology startups (and some startups aren’t “tech startups,” just so we’re clear about the facts), there are a staggering number of smart people who work in tech PR relative to the number of full-time tech reporters. I don’t have the statistics to support this claim, but having been a long-time contributor to this site, I just feel it, and I’d bet you do as well.

The first question, then, is “Why?” – Why is this world of tech startups able to support so much PR activity?

Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. But, the work of public relations, or “PR,” is the dark art that’s impossible to measure, the craft of indirectly encouraging or persuading the crowd to seemingly engage in organic chatter about something, to somehow become a natural part of an ongoing conversation that, over time, incepts the audience to become, somewhat unknowingly, evangelists for a certain point of view. It’s Don Draper with a splash of Dominick Cobb.

Why, then, does PR still exert power in a world we were are constantly told it’s *all* about engineering, product, and design?

Let me count the ways. The current pace at which new companies form or launch makes it difficult for the crowd to sort these signals properly, and makes it difficult for tech reporters (hence, Techmeme) and investors (hence, AngelList) to keep tabs on ones that (may) matter. This pace creates enough noise to sometimes positively impact efforts around fundraising, recruiting, or partnerships. Engaging in PR, then, merits serious consideration. However, early-stage tech startups aren’t often keen to hire non-technical folks with PR-like experience to join their teams full-time, so engaging with an agency on a retainer-basis — while not cheap — becomes a viable option. To boot, many of the best VC firms funding these startups also invest in their own PR because it’s critical to their business in today’s climate, so why shouldn’t portfolio companies do the same?

It’s easy to stop here and proclaim it’s all about “product, product, and product,” and to blame the PR firms and professionals, but that would be a lazy and misguided conclusion. For many startups, PR definitely has a seat at the table. PR firms aren’t to blame. The fact is, there is real economic demand directly from entrepreneurs and investors for their expertise, so we must then ask, “Why is there demand to begin with?”

There’s demand for PR because there are too many “tech startups.” There’s demand for PR because everyone is starting something, entrepreneurship is mainstream and “cool,” and consumer attention spans are under constant attack. There’s demand for PR because acqui-hired startups and their acquirers want save face or sell a story. Even in cases where startups don’t engage with PR firms, agencies, or consultants, many actively coordinate pre-launch games to manufacture “buzz” and hits on social media to get the word out cheaply and loudly.

PR, when it hits, scales. Thoughtful content-marketing paired social media scales. The monthly line item for PR, while pricey, can be slashed in a pinch and is easier to cut than having to let go of a full-time employee. Effective PR can send the right whispers in the ears of potential investors and recruits, all of which help create real economic value for all shareholders in the event of a financing or acquisition.

The list goes on and on. Generally speaking, for early-stage tech startups in the Valley, considering PR is a complicated decision because it initially seems to buck conventional wisdom, which commands that all companies to focus primarily on product and recruiting. Yet, on the other hand, most engineering- and product-focused teams in the early-stages (meaning, up to Series B) aren’t often in the mindset to hire someone who has this type of nontechnical experience. Most of the PR talent, as a result, stays at the agencies, probably because those folks want to be in control of their workflow rather than shoulder the uncertainty that comes with being a nontechnical employee at an early-stage tech startup in 2013.

We must all be cognizant of the fact that tech PR professionals are in demand and very good at what they do. Many of them work for the companies you read about in the tech blogs or help the folks you see on stage at conferences, and many of them engage with the investment firms that fund them in the first place. As they are flush with deep relationships, a steady flow of a new business, and recurring accounts, we cannot fully understand how deep their collective influence runs because its effects are cumulative and impossible to quantify.

But, I can tell you this…for startups that have begun to enter the phases around Series A into the growth phase, PR oftentimes pays dividends over and above the monthly retainer fees. Coordinated PR has the potency to incept investors and spur them to debate the merits of and mull over a specific investment opportunity. Well-crafted PR can impact M&A. Orchestrated PR around a company’s technical brand helps attract candidates. And, PR can, over time, create a soft but constant drumbeat that spreads as the crowd continues to chatter. Behind most stories we read, there likely is a Don Draper shaping the narrative, so we must all try to channel Dominick Cobb and examine the totem we see spinning before our eyes.

Photo Credit: Leonardo DiCaprio as Dominick Cobb in Christopher Nolan’s “Inception.”

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